Nowadays, with the rapid progress of high technology, almost nothing is hard to do. Everything is easy, even more, things are done instantly. People get less care about the quality, it seems like it's not important anymore. The word good is replaced with instant. That's what people need.
With that kind of situation, art or design field is not an exception. We can find hundreds or even thousands of companies or individuals who offer logo design service which can be done in only days (which normally take months) on the internet. Not only fast, it is much cheaper as well!!
I was once visited the very well known online company website who offers freelancers to get the job done from the various field. As a freelance graphic designer, I was interested to join, I thought it would nice to get a job online from worldwide even I have to bid and win to get the project.
I was shocked when I was browsing around and find out that the highest budget that the clients offer is around $179 for logo design.
Sure! It would be easier and quicker for me to design a logo with the $179 budget! But, as a professional designer, I have the responsibility to design a logo based on understanding corporate mission, philosophy, beliefs, objective, goals, and anything related to the company or product that I can dig in and then translate it into a written concept.
No doubt that it can NOT be done only in several days! Not even a week! Not to mention the designing process itself. Without such in-depth understanding, the logo designer will not be able to translate any corporate values into a coherent, creative graphics. The logo will be soulless.
The CEOs or the company owners who really understand how important the logo is, will not approve the logo design until they are really, really, really satisfied. A good logo design has to reflect all the important corporate value. Logo is definitely much more than just an illustration or graphics to put on business card or signboard in front of your office!
A good logo design has to be created from nothing to final high quality artworks, not just a combination of text and pre-designed icons related to the core business. Logo designers should not design an IT or network company logo using repeatedly circular or ellipse kind of shape, or visualize spa service using a water-drop, or golf related company using golf-ball. It has to be much MORE than that!
Logo designers have to provide a book of Graphic Standard Manual (GSM) which contains of how to apply logo on any media, such as business card, letterhead, envelope, packaging, merchandise, signboard, vehicles, etc. to complete their job. Thats how much the logo should worth and thats what logo designers get high-paid for! Logo has to be done by logo designers, not logo makers. Logo design should be considered as an investment, not a cost!
Anton Ardjanggi : Jakarta-Indonesia based freelance graphic designer
anardlogo
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